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Seeing tomorrow's customers
in today's trials
Level 1 · The Company
Meet Smoobu
All-in-one vacation rental platform
Bookings and calendars in sync
Built for hosts of every size
Part of the HomeToGo group
At home in Berlin
Level 2 · The Problem
Faulty forecasts
Schematic illustration.
Level 3 · The Prediction Desk
Which trials will convert?
Tap the three trials you would bet on, then lock in your picks.
Schematic illustration, all trial profiles fictional.
Run the ML model to unlock the results
Level 4 · The Results
Conversions, predicted. Growth, targeted.
The Outcome
50%
less forecast error than the handcrafted model
1:1
a conversion score for every single trial user
ML-based forecasting
Learns from historical and behavioral data
Adaptive intelligence
Finds new patterns, no static rules
User-level predictions
Targeted outreach and smarter incentives
The stack behind it
Snowplow
Snowplow
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© Gemma Analytics · Case Study Smoobu